Mastering Marketing Sense the Feng Shui Way Energizing Your Business
What's In A Name?
August 19, 2009 8:00 PM EDT
With Feng Shui Expert
Karen Lynn Ferraro
 When you are clear about your business mission, it ought to be easy to create a business name that makes sense so it is said!
Yet, this process of naming your business may feel overwhelming or completely natural depending on where you are in your business and your own personal process of creation.
Many questions evolve during the process of developing the business name. When was the last time you sat down in creative strategy to dissect your business name?
The Art of Naming!
What’s a business name got to do with generating business flow?
Likely the one of the single-most significant elements…
… creating words to identify you as being known and distinguished for a line of
work you represent while conveying the goods and services you are involved with.
Look at a business name and what does it tell you? Let’s break it down into words:
• Business: a company or other organization that buys and sells goods, makes products, or provides services; commercial activity involving the exchange of money for goods or services—a good person to do business with; line of work; a particular trade or profession; commercial practice or procedure; important matters; patronage; something excellent; something very impressive
• Name: a word, term, or phrase by which somebody or something is known and distinguished from other people or things; the reputation or standing of somebody or something; what a person is known for; to identify somebody or something
• The Name of the Game: What something is all about, its most important element, or the kind of thing that most commonly happens in it.
• You name it: Used to suggest that an enormous number of things are involved or an enormous number of options are possible.
How does your business name measure up?—does it quickly help potential clients to click with the name and understand what your business is about?
Register for this informative and exciting webinar for only $24.95
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